GGOOLLDD

The day after GGOOLLDD frontwoman Margaret Butler graduated from art school in Baton Rouge she packed a Uhaul and headed west. “I was like, yeah, I’m not going to live here anymore,” she recalls, laughing. Her first stop was Portland, Oregon, where she subsisted mostly on “ramen noodles and pumpkins people stole for me from Home Depot,” she remembers. “You sauté them down and add lots of black pepper and curry powder and soy sauce. It’s actually pretty good!” GGOOLLDD isn’t like other bands. They formed on whim, decided to play their first show mostly as an excuse to host a killer party, and they eschew the traditional gotta-get-a-record-deal game in favor of playing a lot of shows and releasing their own material. That sense of whimsy blended with resolute autonomy is all part of the signature GGOOLLDD aesthetic. And it feeds into their sound, especially lately. “Undercovers,” their new single, is a soaring banger that conjures wind-in-your-hair glittery romanticism. Co-produced and mixed by Ben H. Allen (MIA, Animal Collective) it reflects that core tension in GGOOLLDD between winging it and great artistry.

Photo Credit: Courtesy of artist